“Your voice is absolutely as important as everyone’s in the room,” says Susan Cates, executive director of MBA@UNC.
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In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.
Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.
When asked what he advice he would give a new MBA@UNC student, recent graduate D’Andre Payne said, “Go to as many Global Immersions as you possibly can. Having the opportunity to go somewhere, learn something and meet your fellow classmates and cohorts face-to-face — that’s something you can’t get from any other program.”