MBA@UNC’s Entrepreneurship MBA concentration prepares aspiring business leaders with the skills and confidence they need to make their business a lasting success. From discovering new ventures to managing technology to directing corporate strategies, entrepreneurs need expertise in a broad spectrum of specialty topics in order to thrive in today’s competitive business environment.
A Curriculum That Fosters Innovation
MBA@UNC provides students with the resources, support and community necessary for their ideas to grow. The highly flexible nature of the online Entrepreneurship concentration allows aspiring entrepreneurs to choose from a wide range of elective courses and tailor their academic experience to align with their professional goals.
Students learn how to apply core principles to their own business plans, including new venture discovery, corporate strategy for entrepreneurs, innovation and social entrepreneurship in developing economies, managing business innovation and technology management. The skills students acquire in these MBA entrepreneurship electives enable them to identify potentially lucrative and financially viable enterprise opportunities, refine and develop their strategies to secure venture capital funding and other sources of revenue, and expand their initial business vision over time.
In addition to its innovative approach to instruction and collaboration, MBA@UNC provides aspiring business owners with unparalleled access to experienced entrepreneurs who can help guide, mentor and advise them on various aspects of their career development. Students can take advantage of resources, opportunities and connections offered by the renowned UNC Center for Entrepreneurial Studies., as well as network with other aspiring and accomplished business owners. This commitment to cultivating leadership qualities in our students begins during their time in the program and continues throughout their careers as they form lasting connections to the UNC Alumni Association.
MBA@UNC enables entrepreneurs to tailor their educational experience by selecting any combination of available elective courses. Recommended elective courses for the Entrepreneurship concentration are:
Introduction to Entrepreneurship | 2 credit hours
The mission adopted for the course is to prepare MBA students with the skills to start and nurture their own businesses. The mission is based on the premise that student interests lie mainly in starting and building ventures in which they have a significant equity stake. Business schools admit students with great talent and high long-term expectations of responsibility, autonomy, and financial reward and while not all will start businesses right out of school, a large proportion expects to do so some years later. This course seeks to develop the knowledge, skills, and attitudes that will support and enhance their entrepreneurial activity.
New Ventures Discovery | 2 credit hours
The goal of this course is to introduce the important tools and skills necessary to create and grow a successful new venture. The course is designed to simulate the real life activities of entrepreneurs in the start-up stage of a new venture. Students will develop an understanding of the elements required to start a new business and hear from successful entrepreneurs about their journey and then evaluate real business plans for entrepreneurs who are just starting their journey.
Corporate Strategy | 2 credit hours
This course covers the fundamentals of corporate-level strategy as opposed to business-level strategy. “Business-level” (business) strategy deals with achieving and sustaining a competitive advantage in a discrete and identifiable business. “Corporate-level” (corporate) strategy deals with the way a company creates value through the selection of a portfolio of businesses and the configuration and coordination of these businesses. The major topics we will cover are diversification (related and unrelated), vertical integration, restructuring, synergy, alliance strategy, and global strategy.
Innovation and Entrepreneurship in Developing Economies | 2 credit hours
In this course, we explore how innovation and entrepreneurship (e.g. opportunity identification, evaluation, and exploitation) create individual and social wealth in developing country settings—while often simultaneously addressing major social problems. This course is about identifying opportunities and constraints that typify this context so that you can enter or return to a developing country to establish a venture—or lead and fund people who do so. It is also about using the power of business to fight poverty and other social problems.
Digital Marketing | 2 credit hours
The objective of this course is to provide the core concepts and skills to enable the student to diagnose and recommend digital marketing strategies and tactics. In this course, we will cover the what, why, and how of major current digital marketing approaches, including brand building, search, mobile, video, websites and social media. In addition to these domains, the course is designed to get you to think like a digital marketing strategist so that it will give you practical experience with industry-relevant hands-on assignments and exercises.
Managing Innovation | 4 credit hours
This course is intended to introduce you to management models and help you explore how to manage innovations in 21st century organizations, especially in an economically challenging environment. The objective is to examine how the most innovative organizations around the globe excel at exploring, executing, and exploiting innovations with an eye toward superior performance. The major topics in the course include: cultivating a culture for innovation, instilling appropriate structures to foster innovation, leveraging creative human capital, and designing “open” innovation processes.
Business Innovation and Technology Management | 2 credit hours
This course provides a strategic perspective of technology/innovation management and its impact on the competitive positioning of the firm. We will examine tools and techniques that help leaders understand emerging trends and the opportunities/threats they may present to prevailing business models. We will also examine how organizations design and implement creative responses to the marketplace. You will use these techniques and become an active participant in the innovation process. No matter how creative or (non-creative) you may consider yourself, the techniques of this course will help you become a more effective manager of business innovation.