An Online MBA Specializing in Data Analytics and Decision Making
MBA@UNC's Data Analytics and Decision Making concentration is designed for students who are looking to enhance their abilities to make strategic business decisions based on the use of data. Students will learn critical data analysis skills as well as develop the ability to communicate data-driven strategies throughout their organizations.
Data Analytics and Decision Making students will work with experienced faculty members to develop expertise and essential skills in this fast-growing field. The curriculum is designed to help students understand the role of analytical techniques and demonstrate the value of analytics in real-world decision-making contexts.
Career Outlook in Data Analytics
In a rapidly changing business world, the use of analytics has become a key element of successful growth. According to a study by the McKinsey Global Institute, it is estimated that by 2018, 4–5 million jobs will require data analysis skills. In addition, the increase in data analysts nationwide will also lead to a greater need for professionals who can accurately use the data being compiled by those in data analysis roles.
Students who earn an MBA concentrating in data analytics develop the skills to thrive in a number of roles, including:
Business Intelligence — Whether working internally or as consultants, these professionals focus on using data and technology to improve business processes such as productivity, output and distribution.
Data Analysis — This practice involves collecting complex data and performing statistical analysis with the goal of answering specific business questions.
Marketing/Sales Analysis — These analysts study market conditions to help businesses make key decisions in areas such as product lines, customer targeting and price points.
Statistics — With a focus on quantitative data, these individuals apply statistical theories to collect and analyze data for many purposes, including market research, public opinion, quality control and product development.
Job Titles in Data Analytics
Business Intelligence Manager
Sales Operations Manager
Data Analytics Education at UNC Kenan-Flagler
Through a targeted curriculum and a host of career-focused resources, students in the Data Analytics and Decision Making concentration will learn how decision-making can be enhanced in modern organizations. Coursework will also help develop the ability to view business processes and relationships systematically and analytically.
Data Analytics and Decision Making Curriculum
Data Analytics Digital Marketing Information Management and Analytics Technology Information for Decision-Making, Incentives and Strategy
In addition to core and elective courses, MBA@UNC students who choose the Data Analytics and Decision Making concentration have the opportunity to enroll in select courses from partner schools that focus on sustainable development skills, such as MPH@GW's Biostatistical Applications for Public Health.
Our data analytics concentration is led by faculty members who have extensive experience helping businesses use data to improve essential processes. Our faculty leverage their direct experience to lead collaborative classes and design practical coursework exercises.
The STAR program allows students to actively serve as data-driven consultants to leading corporations and nonprofit organizations. Under the guidance of faculty advisors, students are tasked with developing comprehensive recommendations and actionable strategies. Learn more about the STAR program.
Students in the STAR Global program actively serve as consultants to clients based in China, India or Brazil. As with STAR, students are tasked with working side-by-side with clients to develop recommendations and actionable strategies. We complete more than 15 high-impact, action-oriented global consulting engagements each year.
National Case Competitions
Teams of MBA students represent UNC Kenan-Flagler in numerous national and international case competitions each year. Case competitions provide students with a chance to apply their industry and business knowledge and to present real-world solutions to pressing business issues while providing a forum to network with peers and professionals.
Basketball Analytics Summit
Each year, UNC Chapel-Hill hosts the SPEIA Basketball Analytics Summit. This two-day event brings together leading basketball experts and data enthusiasts from around the world to present cutting-edge research, discuss data best practices and learn how data can directly influence performance in sports.
Past sessions at the SPEIA Summit have included:
Fan Experience and Engagement
Entrepreneurship in Analytics
Career-Building Resources and Services
Virtual Company Info Sessions
MBA@UNC offers live Virtual Company Information Sessions hosted by executives and alumni from companies in a wide range of industries, including data analytics. These virtual sessions mirror traditional in-person recruiting sessions, giving employers direct access to MBA@UNC students using the same face-to-face online platform used to host MBA@UNC classes.
Past sessions have featured data analysis executives from:
The Career & Leadership Services team has exclusive access to national and specialized MBA conferences and career fairs and helps students prepare their resume or interview skills to make the most of their experience.