An Online MBA Specializing in Data Analytics and Decision Making
MBA@UNC's Data Analytics and Decision Making concentration is designed for students who are looking to enhance their abilities to make strategic business decisions based on the use of data. Students will learn critical data analysis skills as well as develop the ability to communicate data-driven strategies throughout their organizations.
Data Analytics and Decision Making students will work with experienced faculty members to develop expertise and essential skills in this fast-growing field. The curriculum is designed to help students understand the role of analytical techniques and demonstrate the value of analytics in real-world decision-making contexts.
Career Outlook in Data Analytics
In a rapidly changing business world, the use of analytics has become a key element of successful growth. According to a study conducted in 2017 by Burning Glass Technologies, Business-Higher Education Forum, and IBM, it is estimated that by 2020, the number of positions for data and analytics talent will increase to 2.7 million job openings. In addition, the increase in data analysts nationwide will also lead to a greater need for professionals who can accurately use the data being compiled by those in data analysis roles.
Data Analytics Job Market
4–5 Million Jobs requiring data skills by 2018
19% Projected industry growth by 2026
$114,520 Median annual salary in 2018
All statistics via the Bureau of Labor Statistics.
Careers in Data Analytics and Decision Making
Students who earn an online MBA with a focus in data analytics develop the skills to thrive in a number of roles, including:
- Business Intelligence — Whether working internally or as consultants, these professionals focus on using data and technology to improve business processes such as productivity, output and distribution.
- Data Analysis — This practice involves collecting complex data and performing statistical analysis with the goal of answering specific business questions.
- Marketing/Sales Analysis — These analysts study market conditions to help businesses make key decisions in areas such as product lines, customer targeting and price points.
- Statistics — With a focus on quantitative data, these individuals apply statistical theories to collect and analyze data for many purposes, including market research, public opinion, quality control and product development.
Job Titles in Data Analytics
- Business Analyst
- Business Intelligence Manager
- Data Engineer
- Information Manager
- Marketing Analyst
- Sales Operations Manager
Data Analytics Education at UNC Kenan-Flagler
Through a targeted curriculum and a host of career-focused resources, students in the Data Analytics and Decision Making concentration will learn how decision-making can be enhanced in modern organizations. Coursework will also help develop the ability to view business processes and relationships systematically and analytically.
Data Analytics and Decision Making Curriculum
The following data analytics and decision making courses are currently offered to MBA@UNC students. However, course offerings are subject to change, and not all electives are offered every term.
- Analytical Tools
- Data Analytics
- Digital Marketing: Executive Approach
- Information, Technology, and Analytics
- Information for Decision-Making, Incentives and Strategy
- Business Modeling
In addition to core and elective courses, MBA@UNC students who choose the Data Analytics and Decision Making concentration have the opportunity to enroll in select courses from partner schools that focus on sustainable development skills, such as MPH@GW's Biostatistical Applications for Public Health.
Our data analytics concentration is led by faculty members who have extensive experience helping businesses use data to improve essential processes. Our faculty leverage their direct experience to lead collaborative classes and design practical coursework exercises.
Career-Building Resources and Services
Targeted Career Search Guidance
The Career & Leadership Services team works with students one-on-one to create an individualized career management strategy designed to maximize each student's return on their investment. Learn more about the services available to students.
Past sessions have featured data analysis executives from:
The Career & Leadership Services team has exclusive access to national and specialized MBA conferences and career fairs and helps students prepare their resume or interview skills to make the most of their experience.
MBA@UNC students have gone on to achieve success at influential data-driven organizations around the world, including:
- Coca Cola
- The Hershey Company
- Sun Products
Learn More About MBA@UNC
Learn how UNC Kenan-Flagler's no. 1–ranked online MBA can help you advance your career in the field of data analytics by downloading our comprehensive program brochure.