How much is your privacy worth? In the data broker industry, everything from personal identifying data to social media data to health data is packaged and sold to the highest bidder for annual revenues of almost half a billion dollars per year. Some individuals have also claimed a piece of this pie, with entrepreneurs selling their personal data for sums of anywhere from $2 to close to $3,000.
But what data is sold? Where is it collected? And just how much do Americans care about keeping it private? In this infographic, MBA@UNC explores the types and sources of information collected by data brokers and the relative monetary value of personal information. Take a closer look, because your data might be next on the auction block.