Customer Values Strategies

2 credit hours

The very existence of for- or non-profit businesses depends on their ability to create, communicate, deliver, and capture customer value. Customer value represents the primary pursuit of firms so business processes and offerings are geared toward monetizing this value. 

This course will help you conceptualize customer value and take a customer value perspective to understand strategies that seek to design, cultivate, and harvest customer value. You will explore case studies to develop frameworks and toolkits to enhance and enrich your understanding of customer value and strategies to ‘profitably’ manage customer value.

Explore how you can customize your degree by selecting from wide-ranging concentrations of study that focus on specialized disciplines. You can also request information to learn more.

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