In the male-centric sports world, women have largely been an afterthought. But thanks to the growing purchasing power of women — who control 70 to 80 percent of consumer purchases — they are no longer sitting on the sidelines of sports marketers’ minds.

 
Students at the MBA@UNC Women's Leadership Forum discuss the proudest moment in their careers so far.

Students learned how to rapidly prototype a global brand and heard lessons on starting your own business in Hungary during the third and final day of the Budapest immersion.