MBA@UNC Global Immersion: Budapest - Day Two

MBA@UNC Global Immersions are offered four times a year as unique opportunities for students to travel to major domestic and international business destinations with their fellow classmates, participate in engaging discussions with their professors and elite industry leaders, as well as apply what they have learned to real-life problems. At the Budapest immersion, MBA@UNC students learned about the business and innovation of Hungary as a post-Soviet, European Union member state.


Cultivating the Art of Working Globally 

Playing Cards

Day Two began with a session called “Cultivating the Art of Working Globally,” led by Julia Kruse, Executive Director of the Global Business Center at UNC Kenan-Flagler Business School. She started the session with an interactive activity to simulate working across cultures. Students at each table in the room were given playing cards and rules for a simple card game, which was to be played with no verbal communication. The winners and losers of each card game then moved on to the next table, where they again played a game, without verbal communication. It was only during the debriefing that it was disclosed that many tables were given different rules about how to play the game. It was up to students to work out the new rules as they moved across tables, or to realize that new players at the table were confused about the new rules. The activity helped students understand what it is like to adapt to new cultures, or to have outsiders trying to adapt to your own culture, both of which were made more difficult by the lack of communication as a tool.

Thought Bubble

Next, students charted out their teams' culture profiles, using the six dimensions of culture. Then they took turns acting out scenes with multi-cultural conversations and voiced what each participant was thinking versus what they were saying, to illustrate how global business people can misunderstand each other while communicating.

The (R)Evolution of the Eastern European Health Care Systems and Resulting Business Opportunities

Rolf Hoffmann

The afternoon session kicked off with Rolf Hoffmann, Adjunct Professor of Strategy and Entrepreneurship at UNC Kenan-Flagler Business School. His session, “The (R)Evolution of the Eastern European Health Care Systems and Resulting Business Opportunities,” introduced students to the health care systems of Eastern Europe. Professor Hoffmann walked students through the most recent types of health care system Hungary has experienced, and explored the challenges inherent in the different strategies. Lastly, students participated in a workshop session to brainstorm ways to take advantage of the many opportunities in Hungary’s current health care system.

Corruption Trends and Integrity Management in the CEE

Corruption in Budapest

Corruption was the last topic of the day, covered by Noémi Alexa of the Center for Integrity in Business and Government of CEU Business School. Her session, “Corruption Trends and Integrity Management in the CEE,” discussed the nature and severity of corruption in Central Eastern Europe. She began by discussing the definition of corruption, and examining how to measure corruption in a country, before taking the students through a real case study of business ethics and ending by sharing business opportunities to impact integrity in the Central Eastern European region.

Evening Networking Activity

Vadaspark Restaurant

The students were treated to a traditional Hungarian dinner and folk dance show at Vadaspark Restaurant, where they ate family-style dishes prepared in an earthenware oven and enjoyed the local culture.

Read blog posts from Day One and Day Three.