Rebecca Lindegren

Rebecca Lindegren is the community manager for MBA@UNC, UNC Kenan-Flagler's online MBA degree. Rebecca has a background in economics, international development and digital marketing. Her interests include content marketing, SEO, cooking, skiing and cycling.


6 Podcasts for Learning Business on the Go

The growing popularity of podcasts means that it's easier than ever to download free audio files and absorb helpful information anywhere you want, whether you're running on the treadmill, driving to work, waiting for a flight or cooking dinner. Podcasts cover virtually every interest from gardening to video games, but business and leadership are among the most popular categories. Here's a look at six podcasts that allow you to gain business insights on the go. 

Does the NFL Blackout Rule Make Economic Sense?

Given the changing landscape of professional sports over the past 50 years, the blackout rule may not make economic sense today for anyone but the owners of the NFL teams.

5 Tips for Effective Negotiation

Whether you're discussing a salary or closing a million-dollar real estate transaction, negotiation is a core leadership competency that's central to almost every aspect of business. However, most negotiators are not as effective as they could be. Here are Dr. Alison Fragale's negotiating tips for creating outcomes that benefit both parties. 

Compete Smarter, Not Harder: Five Points of Effective Tactics

Forget the 4 traditional P's of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.

Compete Smarter, Not Harder: The Carrot and the Stick

In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today's rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.

Compete Smarter, Not Harder: Fundamental Strategies

Given the lightning-fast pace of change in today's business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.