Molly Greenberg is the community content manager for MBA@UNC, UNC Kenan-Flagler's online MBA degree. Molly has a background in journalism, specializing in education technology, education policy, business, and higher education lifestyle coverage. In her free time, Molly enjoys cooking, running, playing soccer, traveling, identifying grammar mistakes, and reading in-depth profiles of fascinating startup founders.
In the male-centric sports world, women have largely been an afterthought. But thanks to the growing purchasing power of women — who control 70 to 80 percent of consumer purchases — they are no longer sitting on the sidelines of sports marketers’ minds.