MBA@UNC Global Immersion: Shanghai - Day Three

MBA@UNC Global Immersions are offered four times a year as unique opportunities for students to travel to major international business destinations with their fellow classmates, participate in engaging discussions with their professors and elite industry leaders, as well as apply what they have learned to real-life problems they now have the knowledge to effectively overcome. At the Shanghai immersion, MBA@UNC students participated in a track focused on Challenges and Opportunities in China. Throughout the third day, MBA@UNC students learned about the economy of China and how a global consumer products corporation is entering the Chinese market.


 

Session 1: Trends and Opportunities in China

The last day of the Shanghai immersion began with Dr. Xiaozu Wang, Professor of Finance at the School of Management of Fudan University. Professor Wang teaches Corporate Finance and Chinese Financial Markets at Fudan University, and his research interests include corporate governance, capital markets, and transitional economies. In his session, he broke down the key factors that are contributing to China’s economic success.

  • The reliance on their socialist market economy, which is:
    • Market driven
    • Government led
    • Has a market for government competition
  • Developing an open economy
  • Ensuring there’s room for further scale
  • Providing social and political stability + a little bit of luck!

Session 2: Coca-Cola’s Opportunities in China

Glen Walter, Chief Executive Officer of Bottling Investments Group China for the Coca-Cola Company led the last session of the Shanghai immersion. Walter spoke about Coca-Cola’s strategy for entering the Chinese market, which includes the elements of Passion, Perseverance, and Purpose.

As part of Coca-Cola’s P3 strategy, Walter discussed how they tailor existing American brands to suit Chinese consumer preferences, as well as engage and inspire the local communities that they are a part of.

Shanghai Farewell

An intimate group of 25 students headed out to Beijing for the immersion extension, where they will meet with additional companies and dig deeper into aspects of the Chinese culture and history. However, for the rest of the students, it was time to say goodbye to Shanghai. Another successful global immersion is on the books, and next we look forward to gathering our students for the leadership immersion in Chapel Hill in December.