Global Marketing

4 credit hours

This course examines specific issues involved in developing and executing marketing strategies on a global scale as opposed to a domestic scale. The course is intended to provide a thorough understanding of global marketing strategies, including:

  • Fundamental trends underlying convergence of world markets.
  • Pitfalls and challenges of entering other countries.
  • Ways to design global marketing strategies.
  • The impact of organization structure, management processes, culture, and people on global marketing strategy implementation.
  • The important and unique role emerging markets play in global marketing strategies.

The course will help you achieve your career goals as you work – as virtually all of you will – in or with companies that are active in the international marketplace as well as domestic companies who face active international competitors.

Watch the below video for a brief introduction to the Global Marketing course: