Digital Marketing: Executive Approach

2 credit hours

The objective of this course is to provide the core concepts and skills to enable the student to diagnose and recommend digital marketing strategies and tactics. In this course, we will cover the what, why, and how of major current digital marketing approaches, including brand building, search, mobile, video, websites and social media. In addition to these domains, the course is designed to get you to think like a digital marketing strategist so that it will give you practical experience with industry-relevant hands-on assignments and exercises.

Watch the below video for a brief introduction to the Digital Marketing: Executive Approach course:

Explore how you can customize your degree by selecting from wide-ranging concentrations of study that focus on specialized disciplines. You can also request information to learn more.