As one of the nation's great hubs of entrepreneurship, San Francisco set the perfect backdrop for MBA@UNC's March 2015 immersion. Students gathered in the City by the Bay for a weekend of hands-on learning focused on innovation in both business strategy and business analytics.
Jason Kilar Founder & CEO, Vessel, former CEO Hulu
Dr. Brad Staats Associate Professor of Operations UNC Kenan-Flagler Business School
Carolyn Feinstein SVP, Global Consumer Marketing, Electronic Arts
Ruben Sigala Chief Analytics Officer Caesar's Entertainment
Abby Bouchon Education Outreach Coordinator Google
Sandy Ono Senior Manager Deloitte Consulting
Innovation and Entrepreneurial Thinking Track
How are big ideas born? What separates successful entrepreneurs from those who fail? How is entrepreneurship changing, and what can business leaders do to stay ahead?
Students in this track attended panels discussions focused on both entrepreneurship and venture capitalism featuring some of the most forward-thinking executives from companies around the world. These interactive panel discussions touched on common roadblocks innovators face, changes in the business landscape and critical lessons these business leaders have learned.
The innovation track also gave students the chance to visit some of the most forward-thinking organizations in San Francisco to learn how companies build and keep their innovative culture as they grow. These companies included Glassdoor, Udemy, Eventbrite, Prosper and Salesforce.
Working in teams, students also took part in an immersive product development simulation.
Data Analytics and Decision-Making Track
How do companies harness big data to drive business impact?
The Data Analytics and Decision-Making track took a multi-dimensional approach to exploring how big data is becoming critical in driving business decisions such as pricing, operations and product development.
Students were treated to a session titled "The New Face of the CMO: Maximizing Marketing Impact Through Data" led by Deloitte's Sandy Ono. The session focused on shifting the way we engage with customers as the face of the marketing industry changes rapidly.
In another of the many interactive sessions, David Hixon and Abby Bouchon of Google led students through some of the ways Google's teams use data analysis for strategic decision-making.
Students in both tracks participated in a variety of networking events with classmates, professors and business leaders. They were also treated to a host of opportunities to take in the local culture of San Francisco.
One of these collaborative activities even gave the students a chance to give back to the community as students in both tracks competed to see who could raise the most money throughout the weekend for Delancy Street, the country's leading residential self-help organization for substance abusers, ex-convicts, homeless and others who have fallen on hard times. Students raised more than $10,000 for the foundation.
If you are interested in learning more about Global Immersions or MBA@UNC, contact an admissions counselor today at 888-986-2622 or via email.