In June of 2015, students traveled to London for a weekend of collaborative learning focusing on the themes of consulting and globalization. They had the opportunity to hear from executives at some of the most influential companies in the U.K., as well as the chance to work together with classmates and faculty during intensive workshops and group challenges.
Sarah Sculpher Chief Marketing Officer (CMO) Caesars Entertainment UK
Dave Roberts Assistant Professor of Marketing UNC Kenan-Flagler Business School
Mike Di Iorio Head of Equities Distribution Barclays
Doug Shackelford Dean UNC Kenan-Flagler Business School
Simon Pollock Head of Consumer Insights (Europe and Australia) General Mills
Peter Stephens Partner Virgin Management Limited
During the first day of the London immersion, students in the Globalization Strategy track attended a series of presentations from top thought leaders in the business world. These sessions included a discussion of agility in the global marketplace from London Business School Professor Julian Birkinshaw and an exploration of how to look beyond globalization from Virgin Management's Peter Stephens.
On Day Two of the London immersion, Globalization Strategy sessions focused on growth management in the global marketplace, consumer insights and global marketing strategy. Speakers included representatives from Franklin Templeton Investments, General Mills and UNC Kenan-Flagler.
Students were also treated to a panel discussion focusing on communicating strategically featuring top U.K. executives as well as presentations from the head of equities distribution for Barclays, Mike Di Iorio, and UNC Dean Doug Shackelford.
The Consulting track, led by Dr. Paul Friga and Steve Beisser of the UNC Kenan-Flagler Business School, began with an overview of the framework for the weekend's case competition.
Executives from Caesars Entertainment UK then presented to students about the differences between U.K. gaming operations and U.S. operations. This created a great construct for the case, but also for international business at large, where seemingly similar businesses may have considerable differences below the surface.
Later in the evening, Peter Turpin, venue director of The Empire Casino (Caesars Entertainment's flagship U.K. property), led students in the Consulting track on a site visit at The Empire Casino. Students gained additional insight into their project with a behind-the-scenes tour and additional details regarding their case.
On the final day of the immersion, students in the Consulting track presented their final case presentations focused on enhancing customer marketing and sales for Caesar's Entertainment.
As with all MBA@UNC global immersions, social interaction is vitally important to students, giving them the chance for additional time to network and unwind. Relationships forged in the online classroom are solidified at immersions.
Students ended Day One by experiencing London by water on a Thames River dinner cruise. On Day Two, they were treated to a private viewing of the Crown Jewels at the Tower of London and learned the history of the Tower from the Yeoman Warders.
Students also had the opportunity to extend their immersion outing after the weekend's activities commenced. Professor Dave Roberts led the Immersion Extension, continuing to explore the workings of top businesses in the U.K. Students also were able to take in the local culture, visiting Stonehenge, Buckingham Palace, Westminster Abbey and the O2.
If you are interested in learning more about Global Immersions or MBA@UNC, contact an admissions counselor today at 888-986-2622 or via email.