The Budapest metropolitan area is home to over 3.3 million people. The capital of Hungary, Budapest has a rich history that includes being part of the Roman, Hungarian, Tatar and Ottoman empires at various points.
Today, Budapest is a dynamic city with a $100 billion annual economic output, accounting for nearly 40 percent of Hungary’s national income. In September 2016, MBA@UNC students gathered for a weekend-long learning experience to explore how business in Hungary has evolved and how it looks to play a major role in the future of global business.
Dale Wright US Embassy Hungary
Priszcilla Vánagy Be-novative
Professor Yusaf Akbar Central European University
Julia Kruse UNC Kenan-Flagler Business School
Professor Michael LaBelle Central European University
Professor Noémi Alexa Central European University
Day One: Opportunities in Eastern Europe
The Budapest immersion kicked off with a day of sessions focusing on Hungary’s unique history and the opportunities the nation is facing as it evolves within the eastern European marketplace. Sessions focused on innovation, sustainability and the variety of unique business models defining the next wave of business in Hungary.
Day Two: Globalization, Corruption and the Growing Business of Health Care
Through a series of guided sessions and interactive projects, students got hands-on experience exploring some of the most pressing issues facing Hungary today. Students learned how globalization is influencing business decisions, delved into the importance of integrity in business and learned about the health care revolution currently underway in Eastern Europe.
Day Three: Prototyping Global Brands and Fostering Innovation
The final day of the immersion saw students participating in a collaborative exercise in which they were tasked with prototyping a mock product. Later in the day, students were also treated to a session focusing on bringing innovation to an evolving market led by Hungarian entrepreneur and CEO of Be-novative, Priszcilla Várnagy.
In addition to these educational sessions, students had the opportunity to network with classmates and executives and to see the local attractions of Budapest. Activities included a cruise down the Danube to take in amazing nighttime views of the Hungarian Parliament building, the Royal Palace, Buda Castle and the Liberty Statue. Students also saw the eight famous bridges of Budapest, including the Chain Bridge, Elizabeth Bridge and Liberty Bridge, and they went to Vadaspark Restaurant for a traditional Hungarian dinner and folk dance show.
For more information about MBA@UNC, contact an Admissions Counselor today at 888-986-2622 or via e-mail.