Jan-Benedict E.M. Steenkamp


Global Brand Strategy

Jan-Benedict E.M. Steenkamp researches global marketing, the effectiveness of marketing strategies such as branding, private labels and new products, inter-organizational relationships and marketing research techniques.

Professor Steenkamp is the author of Global Brand Strategy: World-Wise Marketing in the Age of Branding (Palgrave Macmillan, 2017).  An award-winning researcher, he has written or edited five books and over 150 scholarly publications.

He also is executive director of AiMark, a global center studying key marketing strategy issues, which brings together academics around the world, two of the top-four market research agencies and brand manufacturers. He has consulted with numerous companies, including Procter & Gamble, Kraft, Unilever, Reckitt Benckiser, Zurich Financial Services, KPMG, Sara Lee and Johnson & Johnson.

Professor Steenkamp serves on the editorial boards of all top marketing journals and is past editor of the International Journal of Research in Marketing.

He received his PhD, master’s and bachelor’s degrees, all summa cum laude, from Wageningen University in the Netherlands, and a Doctor Honoris Causa (Honorary Doctorate) from Aarhus University, Denmark.