Bill Putsis


Marketing: Analysis and Development

Bill Putsis focuses on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private-label products, new product diffusion and product line strategy, international marketing, advertising and communications research and sports marketing.

Professor Putsis is the author of Compete Smarter, Not Harder- A Process for Prioritization through Strategic Thinking (John Wiley & Sons, November 2013). His numerous scholarly articles have been published in top journals, and he serves on the editorial board of Marketing Science, Journal of Marketing, International Journal of Research in Marketing, Review of Marketing Science and International Journal of Marketing Education. He served as a regular contributor and contributing editor to the Eastern European business journal, Business Tech International.

His consulting clients include The Boeing Company, Morgan Stanley, BASF, Sony Ericsson, Heinz, Dale Earnhardt Incorporated (DEI), Baker Hughes International, McCann-Erickson, Eastman Kodak, DHL Worldwide, Amcor, BBC World Service, Barclays Bank, ABN AMRO, Special Olympics International and British-American Tobacco.

He earned his PhD and MS from Cornell University and his BA from the State University of New York at Binghamton.

Featured on the MBA@UNC blog:

Learn About MBA@UNC from Marketing Professor Bill Putsis

Does the NFL Blackout Rule Make Economic Sense?

Compete Smarter, Not Harder: Five Points of Effective Tactics

Compete Smarter, Not Harder: The Carrot and the Stick

Compete Smarter, Not Harder: Fundamental Strategies