Forget the 4 traditional P’s of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.
compete smarter not harder
In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.
Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.