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Learn About MBA@UNC from Marketing Professor Bill Putsis

Faculty members are a valuable and integral part of any MBA program, and MBA@UNC faculty bring countless years of industry experience and knowledge to the classroom. Among those is Kenan-Flagler Marketing Professor Dr. William Putsis. The author of Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Putsis focuses on applying game models of competition, competitive strategy, product line strategy and sports marketing. Learn About MBA@UNC from Professor Putsis here.

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Compete Smarter, Not Harder: Five Points of Effective Tactics

Forget the 4 traditional P’s of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.

compete smarter not harder

Compete Smarter, Not Harder: The Carrot and the Stick

In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.

compete smarter not harder

Compete Smarter, Not Harder: Fundamental Strategies

Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.

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