Bill Putsis

Bill Putsis headshot

William Putsis focuses on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private-label products, new product diffusion and product line strategy, international marketing, advertising and communications research, and sports marketing.

His numerous scholarly articles have been published in top journals, and he serves on the editorial board of Marketing Science, Journal of Marketing, International Journal of Research in Marketing, Review of Marketing Science and International Journal of Marketing Education. He served as a regular contributor and contributing editor to the Eastern European business journal, Business Tech International.

He has taught in executive non-degree programs for The Boeing Company, Barclays Bank, Royal Bank of Scotland, ABN AMRO, Amcor, British Airways, Baker Hughes International, the U.S. Navy, Matsushita, KONE and ExxonMobil.

His consulting clients include The Boeing Company, Morgan Stanley, BASF, Sony Ericsson, Heinz, Dale Earnhardt Incorporated (DEI), Baker Hughes International, McCann-Erickson, Eastman Kodak, DHL Worldwide, Amcor, BBC World Service, Barclays Bank, ABN AMRO, Special Olympics International and British-American Tobacco.

He previously held faculty positions at Cornell University, Yale University and London Business School.

Featured on the MBA@UNC blog:
Learn About MBA@UNC from Marketing Professor Bill Putsis
Does the NFL Blackout Rule Make Economic Sense?
Compete Smarter, Not Harder: Five Points of Effective Tactics
Compete Smarter, Not Harder: The Carrot and the Stick
Compete Smarter, Not Harder: Fundamental Strategies

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