Faculty members are a valuable and integral part of any MBA program, and MBA@UNC faculty bring countless years of industry experience and knowledge to the classroom. Among those is Kenan-Flagler Marketing Professor Dr. William Putsis. The author of Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Putsis focuses on applying game models of competition, competitive strategy, product line strategy and sports marketing. Learn About MBA@UNC from Professor Putsis here.
The next dean of the University of North Carolina at Chapel Hill Kenan-Flagler Business School will be Douglas A. Shackelford, Meade H. Willis Distinguished Professor of Taxation and associate dean of the MBA@UNC Program at UNC Kenan-Flagler. – See more at: http://www.kenan-flagler.unc.edu/news/2014/01/Dean-Announcement-News-Article#sthash.sgmX9s29.dpuf
Given the changing landscape of professional sports over the past 50 years, the blackout rule may not make economic sense today for anyone but the owners of the NFL teams.
Whether you’re discussing a salary or closing a million-dollar real estate transaction, negotiation is a core leadership competency that’s central to almost every aspect of business. However, most negotiators are not as effective as they could be. Here are Dr. Alison Fragale’s negotiating tips for creating outcomes that benefit both parties.
Forget the 4 traditional P’s of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.
In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.
Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.