MBA@UNC Blog

Russ-Pool

MBA@UNC Graduate: Russ Pool

Change has always been in Russ Pool’s DNA. A helicopter pilot in the U.S. Marine Corps for 18 years and the son of a former military officer, he has spent …

Carlo Pedrazzini

MBA@UNC Graduate: Carlo Pedrazzini

When Carlo Pedrazzini started researching MBA programs, he left no stone unturned.
“I did a lot of research,” he says. “If I was going to invest the time, I wanted to …

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Maximizing Millennials: The Who, How, and Why of Managing Gen Y

Millennials, also known as Generation Y, are entering the workplace in record numbers. They are idealistic, diverse, digitally-enabled, social and perhaps most importantly, ambitious. While these are all traits that …

rebel mouse

When to lead by empowerment vs. When to be directive

By Heather Harreld
Empowering leadership — the practice of sharing power with subordinates and allowing them to collectively make decisions — has long been touted as better for performance than a …

Brand Breakout: How Emerging Market Brands Will Go Global

How does a company in an emerging market like China, Brazil or India build a global brand? What is the best route?
The new book “Brand Breakout: How Emerging Market …

What’s Going on with AAPL?

When you pick a name like “Apple,” you have to be ready for not-so-clever analysis, like:
“One bad Apple can spoil the whole tech sector,” or,

“…declining stock prices have become the …

Military Benefits to Help Finance an MBA

Active duty service members and veterans who are pursing academic opportunities can turn to benefits offered by the military. Many service members take advantage of benefits to finance their education, …

Marketing the Madness

Marketing the Madness

Brackets, buzzer beaters and…big business? Welcome to the NCAA tournament.

March Madness has become one of the most well-known and expensive advertising opportunities of the year. More than ever, marketers …

The Value of an MBA for Women

It has been an uphill battle for women in the workplace. That said, the outlook for women continues to become better thanks to initiatives such as the Lilly Ledbetter Fair …

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