Forget the 4 traditional P’s of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.
In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.
Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.
One of the many reasons why professionals pursue their MBA is to grow their personal network. A strong network plays a vital role in the development of one’s career growth. The University of North Carolina’s Kenan-Flagler Business School has an alumni network over 32,000 strong.
MBA@UNC student Mary Ryan discusses why hard work and meaningfulness matters while completing your degree.
According to Dr. Alison Fragale, professor of organizational behavior for MBA@UNC, managers must go beyond inspirational speeches and use a variety of strategies to energize their team. Here’s a look at five different ways leaders can boost motivation.
UNC Kenan-Flagler’s full-time MBA Program has been ranked #11 for return on investment (ROI) by Forbes magazine in its biennial list of America’s top 25 business schools.
“Your voice is absolutely as important as everyone’s in the room,” says Susan Cates, executive director of MBA@UNC.
Offered four times a year, the MBA@UNC Global Immersions are exciting opportunities for students to convene in some of the world’s most captivating cities to learn new business frameworks, gain on-the-ground perspectives and collaborate with classmates to put what they learn into practice.
When asked what he advice he would give a new MBA@UNC student, recent graduate D’Andre Payne said, “Go to as many Global Immersions as you possibly can. Having the opportunity to go somewhere, learn something and meet your fellow classmates and cohorts face-to-face — that’s something you can’t get from any other program.”