MBA@UNC Blog

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Compete Smarter, Not Harder: Five Points of Effective Tactics

Forget the 4 traditional P’s of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.

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Compete Smarter, Not Harder: The Carrot and the Stick

In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.

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Compete Smarter, Not Harder: Fundamental Strategies

Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.

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Networking with Fellow Tar Heels as a MBA@UNC Student

One of the many reasons why professionals pursue their MBA is to grow their personal network. A strong network plays a vital role in the development of one’s career growth. The University of North Carolina’s Kenan-Flagler Business School has an alumni network over 32,000 strong.

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Student Blog: Meaning Matters in the MBA@UNC Program

MBA@UNC student Mary Ryan discusses why hard work and meaningfulness matters while completing your degree.

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5 Ways to Motivate Better Performance

According to Dr. Alison Fragale, professor of organizational behavior for MBA@UNC, managers must go beyond inspirational speeches and use a variety of strategies to energize their team. Here’s a look at five different ways leaders can boost motivation.

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Forbes Ranks UNC Kenan-Flagler #11 MBA Program for ROI

UNC Kenan-Flagler’s full-time MBA Program has been ranked #11 for return on investment (ROI) by Forbes magazine in its biennial list of America’s top 25 business schools.

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Women in Leadership and Advocating for Yourself

“Your voice is absolutely as important as everyone’s in the room,” says Susan Cates, executive director of MBA@UNC.

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MBA@UNC Global Immersion in Istanbul: Day Three

Offered four times a year, the MBA@UNC Global Immersions are exciting opportunities for students to convene in some of the world’s most captivating cities to learn new business frameworks, gain on-the-ground perspectives and collaborate with classmates to put what they learn into practice.

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MBA@UNC Global Immersion in Istanbul: Day Two

When asked what he advice he would give a new MBA@UNC student, recent graduate D’Andre Payne said, “Go to as many Global Immersions as you possibly can. Having the opportunity to go somewhere, learn something and meet your fellow classmates and cohorts face-to-face — that’s something you can’t get from any other program.”

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