MBA@UNC Blog

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Learn About MBA@UNC from Marketing Professor Bill Putsis

Faculty members are a valuable and integral part of any MBA program, and MBA@UNC faculty bring countless years of industry experience and knowledge to the classroom. Among those is Kenan-Flagler Marketing Professor Dr. William Putsis. The author of Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Putsis focuses on applying game models of competition, competitive strategy, product line strategy and sports marketing. Learn About MBA@UNC from Professor Putsis here.

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The Lives of Leaders: After Class with MBA@UNC Graduate Candice Brown

MBA@UNC attracts a diverse group of busy professionals from across the country. One quality they all share is their deep commitment to professional and personal development. Candice Brown is a prime example of this development-minded spirit and was chosen as the October cohort’s student commencement speaker. The MBA@UNC blog recently spoke with Brown about how the program has helped her grow professionally, where she completed some of her coursework (hint: it required a passport), and what she plans to do next.

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Doug Shackelford Named Dean of UNC Kenan-Flagler

The next dean of the University of North Carolina at Chapel Hill Kenan-Flagler Business School will be Douglas A. Shackelford, Meade H. Willis Distinguished Professor of Taxation and associate dean of the MBA@UNC Program at UNC Kenan-Flagler. – See more at: http://www.kenan-flagler.unc.edu/news/2014/01/Dean-Announcement-News-Article#sthash.sgmX9s29.dpuf

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Tapping the Full Potential of the Mature Workforce [Infographic]

When it comes to the so-called “war for talent,” many companies remain focused on the potential of younger hires. However, in today’s economic landscape, organizations must make a shift to leverage the potential of the mature workforce in order to compete on both a domestic and international level.

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6 Podcasts for Learning Business on the Go

The growing popularity of podcasts means that it’s easier than ever to download free audio files and absorb helpful information anywhere you want, whether you’re running on the treadmill, driving to work, waiting for a flight or cooking dinner. Podcasts cover virtually every interest from gardening to video games, but business and leadership are among the most popular categories. Here’s a look at six podcasts that allow you to gain business insights on the go.

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Does the NFL Blackout Rule Make Economic Sense?

Given the changing landscape of professional sports over the past 50 years, the blackout rule may not make economic sense today for anyone but the owners of the NFL teams.

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5 Tips for Effective Negotiation

Whether you’re discussing a salary or closing a million-dollar real estate transaction, negotiation is a core leadership competency that’s central to almost every aspect of business. However, most negotiators are not as effective as they could be. Here are Dr. Alison Fragale’s negotiating tips for creating outcomes that benefit both parties.

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Compete Smarter, Not Harder: Five Points of Effective Tactics

Forget the 4 traditional P’s of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.

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Compete Smarter, Not Harder: The Carrot and the Stick

In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.

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Compete Smarter, Not Harder: Fundamental Strategies

Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.

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