Forget the 4 traditional P’s of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.
In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.
Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.
According to Dr. Alison Fragale, professor of organizational behavior for MBA@UNC, managers must go beyond inspirational speeches and use a variety of strategies to energize their team. Here’s a look at five different ways leaders can boost motivation.
“Your voice is absolutely as important as everyone’s in the room,” says Susan Cates, executive director of MBA@UNC.
In 2003, Slash, Duff McKagen and Matt Sorum of Guns N’ Roses; Dave Kushner of Danzig; and Scott Weiland of Stone Temple Pilots formed the hard rock, supergroup Velvet Revolver. …
Amazon is the largest online retailer in the world. But in 1995, when the company launched, it was an online book retailer. At the time, no one would have guessed …