Leadership

qualities of a good leader

The Qualities of a Good Leader, and How an MBA Helps Develop Them

At the University of North Carolina Kenan-Flagler Business School, we want to create passionate leaders who can inspire their employees and partner with other ambitious individuals to effect real change in the world of business. Our MBA@UNC program is designed with our unique leadership values in mind to prepare the next generation of leaders for the rigors of working in today’s competitive business environment. Here are a few ways MBA@UNC can help you realize your professional goals.

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Compete Smarter, Not Harder: Five Points of Effective Tactics

Forget the 4 traditional P’s of marketing. In his new book, Compete Smarter, Not Harder, MBA@UNC Marketing Professor Dr. William Putsis of UNC Kenan-Flagler explores a newer, more applicable model called the five points of effective tactics.

compete smarter not harder

Compete Smarter, Not Harder: The Carrot and the Stick

In the book Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, a new book by MBA@UNC Marketing Professor Dr. William Putsis, challenges are discussed of today’s rapidly changing marketplace. Putsis explains how strategic control points and vertical incentive alignment can help companies achieve a competitive edge.

compete smarter not harder

Compete Smarter, Not Harder: Fundamental Strategies

Given the lightning-fast pace of change in today’s business world, companies need to be more agile than ever to seize new opportunities and react to evolving consumer demands. In his new book, Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking, Dr. William Putsis lays out a step-by-step process of strategic prioritization so that companies can find the right space to compete effectively and lead market changes.

motivate performance

5 Ways to Motivate Better Performance

According to Dr. Alison Fragale, professor of organizational behavior for MBA@UNC, managers must go beyond inspirational speeches and use a variety of strategies to energize their team. Here’s a look at five different ways leaders can boost motivation.

women in leadership

Women in Leadership and Advocating for Yourself

“Your voice is absolutely as important as everyone’s in the room,” says Susan Cates, executive director of MBA@UNC.

Characteristics of an Effective Team

In 2003, Slash, Duff McKagen and Matt Sorum of Guns N’ Roses; Dave Kushner of Danzig; and Scott Weiland of Stone Temple Pilots formed the hard rock, supergroup Velvet Revolver. …

Leadership Lessons from Jeff Bezos

Amazon is the largest online retailer in the world. But in 1995, when the company launched, it was an online book retailer. At the time, no one would have guessed …

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