Business Innovation and Technology Management
2 credit hours
Perhaps the most difficult task for organizations is to discover market opportunities that are “undiscoverable” for other firms in the industry. For example, the launch of iPod and iMac by Apple is a leap in innovation that may not be achievable by firms that narrowly define the competitive space to that of simple “personal computing”. As evidenced in many industries, technology, innovation, and competitive advantage are a powerful trio. Yet, it is sometimes difficult to bring discipline to the process of innovation, R&D spending, and technology investment. Clearly, business leaders must be prepared to assess coming waves of technology, their impact on business process, and their impact on relationships with suppliers, customers, and competitors.
This course provides a strategic perspective of technology/innovation management and its impact on the competitive positioning of the firm. We will examine tools and techniques that help leaders understand emerging trends and the opportunities/threats they may present to prevailing business models. We will also examine how organizations design and implement creative responses to the marketplace. You will use these techniques and become an active participant in the innovation process. No matter how creative or (non-creative) you may consider yourself, the techniques of this course will help you become a more effective manager of business innovation.