Upcoming Immersion: New York June 2014
During global immersions, students have the opportunity to travel to major business settings around the world to collaborate in dynamic learning experiences. The New York Immersion will focus on the changing landscape of media and the way businesses are dealing with the technological shifts that have disrupted the way we deliver and consume information. The immersion will also look at the financial crisis of 2008 and the different tactics businesses took in attempting to survive (and even thrive) in its wake.
The Power of Storytelling in the Digital Age
The means by which users consume media have undergone a tremendous transformation during the past decade. With advances such as mobile technology and the immediate widespread availability of big data, companies are now tasked with the challenge of effectively marketing themselves amidst a tremendously competitive landscape.
The first half of the New York Immersion will bring students together to learn from industry leaders and UNC Kenan-Flagler. Students will explore how companies can find new ways of telling their stories and remain relevant to their target customers.
Capital of the World: Examining the 2008 Financial Crisis
The second portion of the New York Immersion will focus on the causes, consequences and lasting implications of the 2008 financial crisis, and the way businesses responded to the hard-hitting events. Why were some businesses able to survive while others crumbled? What strategies were effective in helping businesses compensate for the chaotic landscape?
Students will spend a day focused on the world of investment firms of various stripes — including hedge funds and venture funds — and talk with entrepreneurs about how they’ve approached raising capital from investors. Sessions will feature top UNC faculty as well as some of our outstanding UNC alumni.