New York: June 2014

New York City skyline

At the New York Global Immersion in June 2014, we’ll be focusing on two industries at the heart of the modern business world: finance and media.

Students will join top UNC faculty members, as well as some of the most well-respected leaders in these industries to examine the financial crisis of 2008 and investigate the different tactics businesses took in attempting to survive (and even thrive) in its wake.

We’ll also explore how businesses are dealing with the technological shifts that have disrupted the way we deliver and consume information.

Post-Crisis: Rebuilding the World’s Financial Capital

What exactly were the causes, consequences and lasting implications of the 2008 financial crisis, and how did businesses respond? Why were some businesses able to survive while others crumbled? What strategies were effective in helping businesses compensate for the chaotic landscape?

Students will spend the finance portion of the New York Immersion focused on the world of investment firms — including hedge funds and venture funds — and talk with entrepreneurs about how they have approached raising capital from investors.

Sessions will feature:

  • Gary Parr, vice chairman of Lazard and UNC Kenan-Flagler alumnus — With more than 30 years of experience working in the financial services sector, including acting as an adviser to several firms at the epicenter of the economic meltdown, Parr will share his perspective from the center of the chaos.
  • Sallie Krawcheck, owner, 85Broads — A UNC alumna and former president of Bank of America’s Global Wealth and Investment Management division, Sallie Krawcheck has been named among Fortune‘s “50 Most Powerful Women in Business,” and Forbes‘ “World’s 100 Most Powerful Women.” Students will have the chance to learn from her tremendous wealth of experience and savvy in the financial sector.
  • And esteemed UNC Kenan-Flagler faculty: Professor Anil Shivdasani, Professor Christian Lundblad, and Adjunct Professor Stephen Arbogast

Throughout the financial track of the immersion, attendees will also have the opportunity to visit various financial institutions throughout New York City, and attend panel discussions with top investors and entrepreneurs.

The Power of Storytelling in the Digital Age

With advances such as mobile technology and the immediate widespread availability of big data, companies are now tasked with the challenge of effectively marketing themselves amidst a tremendously competitive landscape.

During the media portion of the New York Immersion, students will explore how companies can find new ways of telling their stories and remaining relevant to their target customers.

Speakers include:

  • Justin Smith, CEO of Bloomberg Media Group — Mr. Smith will offer students a different perspective, contrasting Bloomberg’s approach to those of other players who have been around for more than a century.
  • Carlos Watson, cofounder and CEO of Ozy Media — As the leader of one of the newest high-profile entrants into news media, Mr. Watson will offer a high-level view of what is next in the industry.
  • John Kosner, executive vice president of ESPN Digital and Print Media — Mr. Kosner will lead students through a discussion about the evolution of sports media and sports entertainment, exploring issues such as how the landscape of consumer behavior had changed since the advent of fantasy football, and the social-media-driven 24/7 media cycle.
  • Raju Narisetti, senior vice president of News Corp. — As former managing editor of such publications as The Washington Post and The Wall Street Journal, and a current leading voice in the media industry, Mr. Narisetti will speak to the group about the evolution of the traditional news media organizations.
  • Esteemed UNC faculty: Professor Chris Bingham, Professor Heidi Schultz, and Professor Penny Abernathy

In addition to learning from all of these influential business leaders, students will participate in a group exercise hosted by the team at General Assembly that will focus on “growth hacking,” the practice of marketing on a large scale with a tight budget.

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